Documentary on the "pink industry" that surrounds breast cancer. Starts with a premise that I can get behind - that "breast cancer awareness" has essentially become a business, co-opted for profit by various groups, but wanders a bit off-track along the way. Instead of focusing entirely on things like "Where is all the money going?" and "Why haven't we seen more results?" and other things like companies spending more money on advertising their breast cancer donations than the actual donations or companies that both have cancer-causing products and cancer medications, the doc gets a bit lost in discussions of other stuff. There's some good bits in there, like the history of the pink ribbon, but other stuff like people complaining about the use of the word "survivor" or "fighting the battle", while interesting, seem to be a bit off-focus. In the end, what could have been a really hard-hitting documentary instead ends just being interesting. Worth a watch but not great. 6/10.
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